Wednesday, March 25, 2009

Search Engine Optimisation (SEO)

SEO is a process of optimizing one’s website to get better results in search engines. SEO is a medium of getting your web pages highly ranked and listed near the top of search engine results.

How SEO Operates
SEO are often termed as spiders or crawlers. When a user submits the keyword that they are looking for, SEO scans that keyword and then rank of websites appears. In doing a so large site are favoured more and appears top in the rankings.
Advantages of SEO:
· Competitive Edge against your competitor.
· SEO enables to gain popularity.
· Improve company’s ability to sell products.
· Higher site visitors as SEO your your business website among the top ranked sites in the Web.
· Higher number of visitors leads to more profits through pay per click.
According to a recent study, more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines. According to the Front Page Public Relations report, websites, in many cases, do not contain the necessary titles, descriptions, keywords and other Meta tags required to be read and indexed properly by leading search engines, nor do they include the beneficial language in search results to entice customers to click through to their websites.

Thus, when you're brainstorming keyphrases, consider terms that represent:
-problems your prospects are suffering from
-benefits your products or services offer
-competition your product or service competes against (although be careful of copyright laws)
-outcomes your prospects want to achieve

Source: http://www.livingroom.org/